With over 30 years driving channel marketing success for leading technology companies, Tricia Atkinson has firmly established herself as an innovative leader in developing strategic programs that enable partners and drive revenue growth.

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Early in her career, Tricia managed reseller marketing at Seagate and Data Code. She quickly made her mark by creating tailored marketing plans and impactful promotions for each partner.

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Tricia then brought her strategic vision and flawless execution to Veritas and Symantec. As Senior Director of Channel Marketing at Symantec, she completely transformed the partner marketing organization and raised the bar for the industry. Her overhaul included new partner events, trainings, demand generation campaigns, and sales incentives that supercharged Symantec’s leadership in working with partners.

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She carried this same diligence and innovation to her roles driving channel marketing at CA Technologies, Citrix, and now Equinix. The consistent thread throughout Tricia’s career has been her aptitude for understanding partners’ needs and developing creatively engineered programs that enable their success.

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However, Tricia’s impact extends far beyond her professional accomplishments. She is universally respected as a collaborative leader dedicated to mentoring the next generation of channel marketers. Her integrity, work ethic, and passion for the industry make her a role model.

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With her long-standing record of strategic vision and flawless execution, combined with her admirable leadership qualities, Tricia Atkinson richly deserves recognition with a lifetime achievement award. Her pioneering career is a testament to unwavering commitment to channel marketing excellence.