CHANNEL
LEADERSHIP
AWARDS
Channel Leadership
Awards Eligibility
Channel Lifetime Achievement Award
The Channel Lifetime Achievement Award is presented to an individual who has demonstrated an extraordinary commitment to the channel industry over the course of their career. This prestigious award honors a leader whose enduring contributions, innovative vision, and dedication have significantly shaped the channel landscape. The recipient is celebrated for their sustained excellence, impactful leadership, and unwavering support of the channel community, leaving a lasting legacy that inspires future generations of channel professionals.
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Criteria
o Worked in or around the channel for no less than 20 years.
o Held at least two senior leadership positions (vice president or above).
Exclusions
o Previous Lifetime Achieve Awards winners are not eligible.
o Current employees of channel vendors, analysts, media, influencers and all other
non-practitioners are ineligible for the lifetime achievement award.
Channel Innovator of the Year
The Channel Lifetime Achievement Award is presented to an individual who has demonstrated an extraordinary commitment to the channel industry over the course of their career. This prestigious award honors a leader whose enduring contributions, innovative vision, and dedication have significantly shaped the channel landscape. The recipient is celebrated for their sustained excellence, impactful leadership, and unwavering support of the channel community, leaving a lasting legacy that inspires future generations of channel professionals.
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Criteria
o Worked in or around the channel for no less than 20 years.
o Held at least two senior leadership positions (vice president or above).
Exclusions
o Previous Lifetime Achieve Awards winners are not eligible.
o Current employees of channel vendors, analysts, media, influencers and all other
non-practitioners are ineligible for the lifetime achievement award.
Most Admired Channel Program of the Year
The Most Admired Channel Program of the Year Award recognizes a channel program that has garnered widespread respect and admiration within the industry. This award honors a program that stands out for its exceptional design, implementation, and impact on partners and customers alike. The recipient is celebrated for their innovative approach, exemplary support, and ability to drive remarkable results. This award highlights the program's excellence in fostering strong relationships, promoting growth, and setting a high standard for others to follow, making it a benchmark of success and inspiration in the channel community.
Criteria
o Open to any vendor selling through the channel that’s been operating for at least 5 years
o Vendor must generate at least 50% of its global revenue through channel partners
o Examples of what makes a vendor’s channel program “admirable”
â–ª Demonstrates unique and forward-thinking approaches in program design and execution.
â–ª Introduces new technologies, strategies, or methodologies that differentiate the program from others.
â–ª Provides exceptional resources, training, and tools to empower partners.
â–ª Ensures continuous support and clear communication, fostering strong and collaborative relationships.
â–ª Shows measurable success in terms of partner growth, revenue generation, and market expansion.
â–ª Delivers tangible benefits and positive outcomes for partners and customers.
â–ª Earns high regard and positive feedback from industry peers, partners, and customers.
â–ª Receives accolades, endorsements, or testimonials that highlight the program's excellence.
â–ª Maintains consistent performance and relevance overtime, adapting to industry changes and partner needs.
â–ª Demonstrates a commitment to long-term success and continuous improvement.
â–ª Exhibits strong leadership and a clear vision that inspires confidence and trust within the channel community.
â–ª Sets a benchmark for best practices and industry standards, influencing the broader channel ecosystem.
â–ª Achieves high levels of satisfaction among partners and customers, reflected in surveys, reviews, and feedback.
â–ª Creates a positive and supportive environment that enhances partner and customer experiences.
Exclusions
o Employees or representatives of channel vendors, media, consultants and analysts firms are not eligible for this award.
Channel Rising Star Award
The Channel Rising Star Award recognizes an emerging leader in the channel industry who has demonstrated exceptional promise and rapidly made a significant impact. This award honors an individual who, despite being early in their career, has shown outstanding initiative, creativity, and leadership. The recipient is celebrated for their ability to drive results, inspire peers, and contribute to the success of their organization. This award highlights their potential to become a future leader in the channel industry, acknowledging their achievements and encouraging their continued growth and development.
Criteria
o Open to any channel manager or director.
o Demonstrates exceptional promise and rapidly makes a significant impact in the channel industry.
o Shows outstanding initiative in their role and responsibilities.
o Exhibits creativity in problem-solving and strategy development.
o Demonstrates strong leadership qualities and potential.
o Consistently drives results and achieves measurable success.
o Inspires peers and colleagues through their actions and attitude.
o Contributes significantly to the success and growth of their organization.
o Displays potential to become a future leader in the channel industry.
o Continually seeks personal and professional growth and development.
o Receives positive feedback and recognition from peers, supervisors, and industry partners.
Exclusions
o Employees or representatives of channel vendors, media, consultants and analysts firms are not eligible for this award.
Channel Leader of the Year Award
The Channel Leader of the Year Award honors an exceptional channel professional who has demonstrated outstanding leadership and made a significant positive impact on their channel team and ecosystem. This award celebrates a leader who consistently shows a deep commitment to their team, partners, and channel program. It recognizes ethical decision-making, unwavering loyalty, and exemplary leadership that fosters a positive environment, drives success, and achieves organizational goals.
Criteria
o Open to any channel director or above
o Demonstrates exceptional leadership skills within their team
o Shows outstanding initiative in their role and responsibilities.
o Exhibits creativity in problem-solving and strategy development.
o Consistently drives results and achieves measurable success.
o Inspires peers and employees through their actions and attitude.
o Contributes significantly to the success and growth of their organization.
o Continually offers personal and professional mentorship and development with the
channel.
o Receives positive feedback and recognition from peers, subordinates, supervisors,
and industry partners.
Exclusions
o Employees or representatives of channel vendors, media, consultants and analyst firms are not eligible for this award.
Channel Vendor Excellence Award
The Channel Vendor Excellence Award recognizes a company that has demonstrated outstanding performance in providing products and services designed to support or automate channel management. This award honors a vendor that has consistently delivered innovative solutions, exceptional customer service, and tangible results, significantly enhancing the efficiency and effectiveness of channel operations. The recipient is celebrated for their commitment to excellence, ability to drive channel success, and contribution to advancing industry standards. This award highlights the vendor's pivotal role in empowering channel partners and fostering a collaborative, thriving channel ecosystem.
Criteria
o Demonstrates outstanding performance in providing products and services that support or automate channel management.
o Consistently delivers innovative solutions that address key industry challenges.
o Provides exceptional customer service and support to channel partners.
o Achieves tangible results that enhance the efficiency and effectiveness of channel
operations.
o Shows a commitment to excellence in all aspects of their business.
o Drives significant success for channel partners through their products and services.
o Contributes to advancing industry standards and best practices.
o Plays a pivotal role in empowering channel partners to achieve their goals.
o Fosters a collaborative and thriving channel ecosystem.
o Receives positive feedback and recognition from channel partners and industry stakeholders.
Exclusions
o Employees or representatives of media, consultants and analyst firms are not eligible for this award.